The most difficult group of people to influence is the "cool" people. When Recyclopse was trying to influence a more popular social group they immediately when to joking about the matter and paid little attention to the importance of it. Many people can find being sustainable a lame or uncool thing to do when it should be seen in a completely different light. It bothers me that being environmentally friendly should be seen as something weird or outlandish when it is in fact an altruistic ideology. When one cleans up their environment they aren't just thinking about themselves, they are thinking about how they can positively influence the entire environment.
It was easy to notice those people that respected Recyclopse but just as easy to notice those that saw him as outlandish and weird. The biggest argument against his ideas was that the environment is not being affected and that it is all just a crazy hoax to disturb peoples' way of life. On the contrary, this movement is the only effort trying to preserve our environment and our lives. If people continue to ignore Recyclopses' message they will see that an even bigger monster, ecocide, will soon come and destroy our way of life.
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